1. The Era of Natural Ingredients

2024 is all about achieving a radiant, natural glow from within. Lotta Taipalus, founder of Klinik Linnea in Helsinki, emphasizes that the focus has shifted away from synthetic ingredients and dermal fillers towards natural, in-office treatments like microneedling, light therapy, and lasers. These treatments rejuvenate the skin and address various concerns, such as aging and inflammation.

Moreover, skincare brands are increasingly incorporating innovative natural ingredients like proteins, lipids, and exosomes into their products. This trend celebrates the beauty of nature, with ingredients like arctic berries, birch, and pine gaining popularity. Expect products sourced from nature, such as cloudberries, sea buckthorns, bakuchiol, and carrots, to replace lab-made components like vitamin C and retinol.

2. Simplified Skincare Routine

2024 brings a departure from complex, multi-step skincare routines. Instead, simplicity is key. Minna Monthan, founder of Hilla Helsinki Day Spa, recommends finding the essential products that work best for your skin and sticking to them. Overloading your skin with excessive products can lead to issues like perioral dermatitis. A basic three-step regimen usually consists of cleansing, using a concentrated serum (e.g., vitamin C, niacinamide, or retinol), and applying a moisturizer with SPF.

3. Focus on Prevention

Gen Z's skincare enthusiasts are already adopting powerful anti-aging ingredients, showcasing a growing interest in preventing skin concerns like acne and premature aging. Lotta Taipalus stresses the importance of damage prevention over fixing issues afterward. Daily SPF usage remains crucial, and beauty brands are expected to introduce even more advanced SPF products in 2024.

4. Addressing Pigmentation

As the "clean-girl" aesthetic gains momentum, addressing pigmentation becomes a significant focus in 2024. Products like the esmi Sunrise Skin Energising Acai Duo, Pomegranate Brightening Serum, and esmi Skin Shield Sunscreen SPF 30 are poised to make pigmentation concerns more manageable, promoting radiant, even-toned skin.

5. Niacinamide Continues to Shine

Niacinamide's popularity, driven by its skin-brightening and soothing properties, is expected to persist in 2024. Products like esmi's Hyaluronic Hydrating Serum and Ageless Hyaluronic Serum combine hydration and niacinamide benefits for glowing skin.

6. Scalp Care Takes Center Stage

2024 brings a focus on scalp care, with esmi Skin Minerals offering products like the Hyaluronic Hydrating Hair Mask and Hyaluronic Hydrating Hair Serum. These products nourish the scalp and promote healthy hair growth.

7. Holistic Body Care

In 2024, skincare extends beyond the face, addressing specific body concerns. esmi's body care products, including the Golden Glow Illuminating Body Oil and Coffee & Caramel Body Butter, provide comprehensive care for overall skin health and radiance.

8. Simplified Skincare Routine (Reinforced)

The trend of simplifying skincare routines is reinforced in 2024. esmi offers bundles that make skincare routines more manageable, such as the Your Essentials Bundle and the 3 Step Skin Care Bundle, catering to diverse skincare needs and goals.

SENSEOFREASONS: Elevate Your Skincare

Introducing the SENSEOFREASONS line of natural skincare products designed to enhance your beauty journey in 2024. Our unique products, including the Turmeric-infused Soap, the Nourishing Qasil Powder, and the Revitalizing Vitamin C Serum, are crafted with care to offer you the best in natural skincare. These exceptional additions to your routine will help you achieve the radiant, healthy skin you desire.

As you embark on your skincare journey in 2024, explore these exciting trends and products that promise to enhance your skin's health and appearance. Embrace the evolution of skincare and look forward to a year filled with natural, simplified, and preventive beauty rituals. Your skin deserves it!