2023 was a year filled with intriguing skincare trends, from "injectable lip balm" to innovative approaches like "skin sealing" and advanced sunscreen application techniques. However, the skincare industry is ever-evolving, and 2024 promises to bring even more exciting and effective trends. We've consulted with dermatologists, aestheticians, and skincare experts to bring you a glimpse of what to expect in the world of skincare for achieving your best skin ever this year.
Pigmentation issues, such as post-inflammatory hyperpigmentation, sunspots, and hormonal-related discoloration, have long troubled many. In 2024, expect to see a slew of new products featuring innovative ingredients specifically targeting pigmentation concerns. Traditional vitamin C serums might not be the go-to solution anymore; instead, keep an eye out for ingredients like kojic acid, which minimizes excess melanin and brightens the skin, azelaic acid, known for its anti-inflammatory properties and skin tone improvement, and alpha arbutin, which aids in fading discoloration. Additionally, skincare ingredients like thiamidol will take center stage in products designed to control excess pigment.
Retinol, a derivative of vitamin A, has been a skincare staple for its effectiveness in addressing acne, discoloration, and fine lines. However, 2024 will introduce "new generation" retinoids like hydroxypinacolone retinoate (HCP). Unlike traditional retinol, these advanced retinoids work faster, with fewer side effects like discomfort and skin flaking. HCP, for instance, directly targets retinoid receptors in the skin, delivering potent results without the need for extensive breakdown. It reduces excess oil production, minimizes pores, prevents breakouts, and firms the skin, making HCP serums a must-have.
Sustainably sourced growth factors, proteins that strengthen the skin, will gain more attention in 2024. These growth factors help trigger cellular repair, stimulate collagen and elastin production, and combat the signs of aging. While epidermal growth factor (EGF) gained popularity in 2023, 2024 will see the emergence of serums combining various growth factors at the right concentrations. These multifaceted growth factors will play unique roles in improving skin elasticity, aiding in wound healing, controlling acne, reducing hyperpigmentation, and minimizing scarring.
Niacinamide may not be a newcomer to the skincare scene, but its benefits continue to impress. This versatile ingredient is set to maintain its popularity in 2024, with more skincare brands incorporating it into their products. Niacinamide is known for brightening the skin, reducing redness, minimizing enlarged pores, and preventing moisture loss from the skin's surface. For those prioritizing skin barrier health, niacinamide is an essential ingredient to keep on your radar, particularly during the winter months.
In 2024, taking care of your scalp will become a vital extension of your skincare routine. The scalp shares similarities with facial skin, and incorporating additional products into your shower routine can benefit both your scalp and hair. Brands are increasingly focusing on chemical exfoliation for the scalp, which helps remove product buildup, control oil, unclog pores, and prevent scalp acne. Salicylic acid, a beta hydroxy acid (BHA), is making its way into haircare, particularly in pre-shampoo treatments. Scalp health will become a holistic approach to achieving overall skin wellness.
Exosomes are poised to be a significant skincare trend in 2024. These tiny cell-derived messengers, often sourced from plant cells, carry valuable information to other cells, encouraging them to behave in specific ways. Exosomes can contain peptides and growth factors, which stimulate collagen and elastin production, enhance skin firmness, texture, luminosity, and minimize pore appearance. Although not yet available for at-home use, exosome-containing products will likely gain popularity as they become more accessible.
2024 will witness a more inclusive approach to skincare, acknowledging the specific requirements of individuals with varying skin tones. Formulations will aim to be hydrating, less irritating, and anti-inflammatory, addressing the unique skin concerns of individuals with darker skin tones. Ingredients like ceramides, known for improving skin barrier function, will become increasingly important. Brands championing inclusivity will offer products designed to cater to the diverse needs of all consumers, fostering a more representative skincare industry.
As we move forward into 2024, skincare isn't just about the products you apply; it's a holistic approach to achieving healthy, radiant skin. Embracing these trends can help you navigate the ever-evolving world of skincare and keep your skin looking its best in the year ahead.
Our most popular and much-loved products.
